WearColour
WearColour was founded 2010 in Gothenburg Sweden as a young colourful lifestyle brand with street influences and its roots in freeride and board culture. WearColour's community has always been built around like-minded people of different ages, backgrounds, and experiences - based on this the brand has developed fun loving, sustainable and affordable functional clothing for the mountains and the streets – clothing that the community and colleagues were asking and yearning for.